6 Ways to Brand your Business with Stickers--that actually works!
In the world of marketing, creativity knows no bounds. One exciting, unconventional way to enhance your brand’s visibility and charm the masses is through the USE OF STICKERS. Yes, you heard it right! Stickers are not just for kids; they can be powerful tools for promoting your business in a unique and memorable way.
Here is a GREAT example of a major business that started with stickers!
REDDIT'S CO-FOUNDERS USED STICKERS WITH THEIR ALIEN LOGO TO PROMOTE THE SITE IN 2005. THEY HANDED THEM OUT AT EVENTS & SENT THEM TO USERS, WHICH HELPED BUILD A SENSE OF COMMUNITY AND BRAND RECOGNITION. THIS SIMPLE MARKETING STRATEGY PLAYED A BIG ROLE IN REDDIT'S EARLY GROWTH! (link below)
If you are a business owner looking to jazz up your marketing strategy, here are the 6 (no brainer) ways to promote your brand with stickers:
1. Design Eye-catching Stickers
Kicking off your brand's sticker campaign? Start with designs that pop and demand attention. Throw in your logo, splash on those brand colors, and slap on a slogan that sticks—literally. Make sure they're not just eye-candy, but also scream "That's us!" from a mile away.
2. Utilize Stickers as Freebies
Who doesn't adore a freebie? Stickers are the unsung heroes of swag, perfect for jazzing up events, trade shows, or even as a nifty bonus tucked into orders. They're like little brand ambassadors, hitching rides on laptops and water bottles, flaunting your logo all over town and winning hearts along the way.
3. Leverage Stickers for Guerrilla Marketing
Unleash your creative side and use stickers for guerrilla marketing tactics. Stick them strategically in public places with high foot traffic or team up with local artists to create sticker art installations that spark conversations and intrigue--- LIKE REDDIT DID!
4. Customize Stickers for Special Editions
Get the party started with special edition stickers for holidays, milestones, or team wins! These limited-time treasures spark a sticker frenzy, nudging folks to jump on the bandwagon and connect with your brand fast!.
Examples that I have used personally:
Chiefs Super Bowl win stickers and tees-- they sold like hot cakes!
Halloween stickers: I've designed a collection of stickers with an assortment of eyeballs, mouths, eyebrows, mustaches, and other features, which have been a hit primarily with mothers and teachers. They raved about how these stickers are a brilliant method for the little ones or pupils to jazz up mini pumpkins with funky faces, providing a clever and tidy substitute to the classic pumpkin carving shenanigans.
Or for now, I'm just staying on top of the Chiefs bandwagon to make sure I get an early start on order when the season starts to get HOT!
5. Collaborate with Influencers
Team up with influencers who know your niche inside out to design stickers that'll make their followers go 'wow!' These social media stars can flaunt your brand in their posts, cranking up the hype and getting people talking about your cool stickers and even cooler products.
6. Create Interactive Stickers
Elevate your sticker game by blending in some tech magic like QR codes or augmented reality tricks. These aren't just stickers; they're your tiny tech ambassadors that not only entertain but also lead the curious crowd straight to your digital doorstep.
Augmented Reality Stickers:
(AR) stickers are digital graphics that can be added to real-world environments through the use of a smartphone. When viewed through an AR app, these stickers can display additional content such as images, animations, videos, or even interactive elements like games.
QR Codes:
A QR code, which stands for "Quick Response" code, is a two-dimensional barcode readable by smartphones. Scanning a QR code can reveal stored information like URLs, contact details, or plain text.
SIDE NOTE:
I THINK UTILIZING QR CODES IS THE SHIT! Keep reading...
Here's a version of my QR code for my website—I've incorporated my branding by using my color scheme, making it distinct from the typical black and white QR codes.
I've been itching to get involved in a sticker campaign using QR codes, which I believe would be a hit for bands or political campaigns. Clients can place their QR codes on ANYTHING, accompanied by a teaser that piques people's curiosity, prompting them to scan the QR code to discover what the teaser refers to.
Political Campaigns:
*QR codes are taking political campaigns by storm! Imagine slapping a QR code on a flyer and bam! Instant access to a candidate's autobiography, or better yet, a donation page. It's like magic for the smartphone-wielding, app-swiping youth of today.
Bands/Music:
*There is a multitude of ways to incorporate QR codes with bands and/or music-- here is a quick list:
---Link to music samples, link to social media, link to event and concert information, link to merchandise, link for booking information, link to feedback and ratings, LINK, LINK, LINK, LINK....
Slap that QR code on posters, flyers, tee shirts, bumper stickers, etc. and BOOM...your golden.
Soooooo, Now I'm thinking that I should make a whole new blog post on the advantages of marketing utilizing QR codes and AR huh?
These new techy techniques are transforming the way businesses interact with customers, seamlessly connecting the digital and physical worlds. They offer the excitement of uncovering something new!
In conclusion, stickers offer a versatile and cost-effective way to elevate your brand’s marketing strategy. By implementing these top 6 ways to promote your brand with stickers, you can create a lasting impression, boost brand visibility, and connect with your audience in a fun and memorable way. So, what are you waiting for? Let your brand stick around and leave a lasting mark!
Ready to make your brand popup? Stick with stickers!
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Katie Mac's Memo of the Day: "It doesn't bother me that Disney has giving me unrealistic ideas about men. I'm more annoyed that no matter how much I sing woodland animals have not once helped with the housework." ---Anonymous
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